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The best story wins…

Writing in the FT recently, John Kay touched on the power of stories in our fluid fluxy world: “The real world is characterised by radical uncertainty… We deal with that world by constructing simplifying narratives. We do this not because we are stupid, or irrational, or have forgotten probability 101, but because storytelling is the best means of making sense of complexity. The test of these narratives is whether they are believable.”

As John Kay points out, juries convict because they find the prosecution’s account more believable than the defence’s. Just as investors follow the most compelling investment stories. In the courtroom, in business –  in all walks of life, the best story wins.