Winning English…

“Choose the English that helps you win” runs the headline of Michael Skapinker’s article in the FT, following the launch of the University of Southampton’s Centre for Global Englishes.  “That’s right: Englishes, because as the language spreads, people are speaking and writing it in many different ways.”

With multiple forms and over a million words and counting, we’ve never had so much choice. Our happy challenge is to craft a winning English for every context and occasion. One that’s as fitting as it is characterful – from Compare the Meerkat’s Simples speak to the Queen’s English.