Swoosh n swirl…

The other day I came across an old Nike shoe box from the 70s. It was once home to my sister’s prized Raquette tennis shoes but some 40 years on now contains assorted collectors’ cards from my youth – Asian Wild Life (Goitered Gazelle), Famous People (Sir Laurence Olivier) and the McDonnell F-101A Voodoo from the Lyons Tea Wings of Speed series for example. I’ll no doubt delve into the contents more deeply another day but for now it was the outside of the box that held my attention…

The familiar swoosh was there:

But so too was an eye-catching swirl:

Accompanied by the clear and confident: “Nike sports shoes are manufactured to the exact specifications of champion athletes throughout the world. Continued research and constant development are responsible for the athletes of the Seventies changing to Nike.”

Changing to and sticking with.

Great brands, like great athletes, last long.