Long on wit…

By way of an end of year gong, I’d like to tip my woolly hat to Hiscox whose sharp ads have consistently caught my eye these past few months. Ads like this one, snapped while waiting for the tube:

Long on wit and short on guff, their intelligent combinations of words and images are a great example of how staying true to your tone can not only attract attention but also build interest.

So here’s to you Hiscox. Keep up the good words.