Ars Amatoria…

I’ve been championing the use of clear engaging language for quite awhile now: 20 years and counting. But not nearly so long as Ovid, who penned these words of wisdom over 2,000 years ago: “Use everyday language, familiar yet flattering words, as though you were there, in her presence.” Taken from his Ars Amatoria, Ovid’s guide to finding and keeping the love of your life, this advice could equally well apply to any company seeking to gain and retain customers. Business is after all to some degree about seduction.

Lorem Ipsum? Ars Amatoria!