Free Coordinates

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  • Published: Apr 20th, 2021
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Encouraging stories…

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Writing in the FT on the “guff” “surrounding stock markets at the moment”, Merryn Somerset Webb says “it feels as though we have reached a point in the market cycle where everyone is preferring stories to reality.”

Yet as Yuval Noah Harari points out in his seminal Sapiens, we are an essentially storytelling species. Stories are our reality.

That’s not to say that there is only ever just one story for any given event. There are many angles; many stories. Take, as Merryn Somerset Webb does, the recent far from stellar stock market debut of food delivery firm Deliveroo. Why did the shares end their first day of trading 26 per cent down? One storyline focuses on Deliveroo’s dual share structure – standard practice for tech IPOs in the US, relatively new and offputting in the UK. Another highlights environmental, social and governance (ESG) concerns surrounding the gig-workers at the heart of Deliveroo’s business. My money is on Merryn Somerset Webb’s take: “busy bankers at Goldman Sachs and JPMorgan” simply “mispriced the Deliveroo deal”. Either way, it’s a matter of stories.

More than any other means, stories are how we make sense of ourselves and our world – stock markets and all. So rather than question everyone preferring stories, we should encourage everyone to tell more and better stories. Stories that not only make sense but ring true; ones that stand out and stand the test of time.

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  • Published: Mar 27th, 2021
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Tell your truth beautifully…

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“Words, English words, are full of echoes, of memories, of associations… They have been out and about, on people’s lips, in their houses, in the streets, in the fields, for so many centuries…” So begins the only known recording of Virginia Woolf, who goes on to explore why it is so difficult “to create beauty… to tell the truth…” with the “half-a-million words all in alphabetical order” at our disposal.

Easy or not, and our current culture’s love of image notwithstanding, words are arguably our primary tool for telling the truth and creating beauty (ideally at the same time). As neuroscientist Lisa Feldman Barrett says, “Humans have a special power to connect with and regulate each other: words. In my research lab, we run experiments to demonstrate this power of words. Our participants lie still in a brain scanner and listen to evocative descriptions of different situations. One is about walking into your childhood home and being smothered in hugs and smiles. Another is about awakening to your buzzing alarm clock and finding a sweet note from your significant other. As they listen, we see increased activity in brain regions that control heart rate, breathing, metabolism and the immune system. Yes, the same brain regions that process language also help to run your body budget. Words have power over your biology – your brain wiring guarantees it.”

Given the undoubted power of words, what can we do to up our chances of using them wisely and well? Virginia Woolf has some good advice at the end of her talk: “words…like us to think, and they like us to feel, before we use them…they like us to pause…”

So the next time you have to use one or more of those half-a-million plus wonderful words in our lovable language, take a moment. Listen for the echoes. Look for the associations. Think about what you feel. Do your best to tell your truth beautifully.

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  • Published: Feb 21st, 2021
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Show feelings effectively…

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Picture the scene: our hero walks down the road. Hang on a minute – ‘walks’? That’s not much help. Howabout ‘trudges’, or ‘skips’, or ‘saunters’, or ‘slouches’, or ‘rushes’, or ‘ambles’, or ‘totters’, or ‘strolls’ down the road. To tell a vivid story, choose your verbs with care.

As my daughter’s English teacher puts it so well: “Verbs show feelings effectively.” In Artful Sentences: Syntax as Style, Virginia Tufte drives the point home with the help of F. Scott Fitzgerald: “all fine prose is based on the verbs carrying the sentences. They make sentences move.” And in so doing, they take us with them.

For economy of style and poetic punch, verbs are your best friends. So if you want to add colour, sense, meaning and emotion to your story, resist the temptation to add adjectives or adverbs. Simply be precise with your verbs. And if you think this might be a tad limiting, take heart in knowing that there are well over 30,000 verbs in the English language. More than enough to play with. Enjoy!

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  • Published: Jan 16th, 2021
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The sound I saw…

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Conceived, designed, written and made by hand by master photographer Roy Decarava, The Sound I Saw brings words and images together brilliantly to tell its story. As Roy says in the introduction, “This is a book about people, about jazz, and about things… It represents pictures and words from one head and one heart.”

What a head; what a heart.  And what a hand and eye:

Roy Decarava

 

 

 

 

 

 

 

 

 

Through big arresting black & white images, Roy weaves words in carefully crafted lines, rather than unthinking blocks of text. Lines are broken here, indented there, always in service of the story Roy wants to tell. It’s what the great information artist Edward Tufte calls content-responsive typography in his latest book Seeing With Fresh Eyes. In this way, Roy amplifies the meaning and melody running through The Sound I Saw.

Inspired by Roy and Edward and in lieu of a new year’s resolution, here’s a new year’s tip:

write with your eyes and ears.

 

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