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  • Published: Nov 13th, 2017
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Build a good name…

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Back in 2007, I co-created and ran an executive day for the Henley Management College. It focused on how to enhance reputation through core purpose. The gist: build your good name (your reputation) with stories that pivot around your big why (your core purpose).

A good few years on from that enjoyable day, and reputation, more than ever, is in the air. Purpose, too, and of course stories. Rohan Silva bigs up purpose by way of his favourite quote from business – Hewlett Packard co-founder David Packard’s: “Many people assume, wrongly, that the purpose of a company is to make money… a group of people get together and exist as an institution we call a company so they are able to accomplish something collectively that they could not accomplish separately — they make a contribution to society, a phrase which sounds trite but is fundamental.”

Prompted by Taylor Swift’s release of Reputation, Ludovic Hunter-Tilney explores the r-word in the FT: “The public persona that we present to the world grows ever more significant. In the digital age reputation is inescapable. Not a day goes by without our judging something or being judged ourselves.”

But I’d like to leave the last word to the inestimable Patti Smith, who tells this story: “When I was really young, William Burroughs told me: ‘Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful. Be concerned with doing good work, and make the right choices, and protect your work. And if you build a good name, eventually that name will be its own currency.”

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