Charismatic communication…

What’s the secret of charismatic communication – communication that’s highly enchanting and persuasive?

In an article in the FT, Alicia Clegg cites many different factors, including a dozen communication habits – from telling stories to letting your feelings show – rooted in the principles of classic rhetoric, the importance of not just talking well but listening carefully, using appealing everyday language, and being sincere.

All good stuff, but in the interests of boiling it down: write from the heart with your ears.