Clearly different…

From low hanging fruit to pushing the envelope, as Rhymer Rigby points out in an article in the FT, there are some pretty tired metaphors out there in the world of business speak.

Yet we shouldn’t write off the form just because many of the examples are poor or past their sell-by date. Painting pictures with your words, through metaphor, simile and the like, can be a great way to make yourself clear in business – as clear as a country creek. And clarity – the characterful clarity of people using everyday words and the occasional brilliant metaphor – is the currency of commercial difference.

As business language trainer Jamie Jauncey puts it in the same article, “Business is ultimately about people and connecting and relationships. It should be using the real language of human exchange, not some Orwellian bizspeak. You can’t take people along with this kind of language. You don’t differentiate yourself and you miss opportunities.”