Free Coordinates…

For good communication…

The necessary qualities of good business…

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In Joseph Conrad’s Heart of Darkness, I came across a “devoted band that called itself the Eldorado Exploring Expedition. Their talk was the talk of sordid buccaneers: it was reckless without hardihood, greedy without audacity, and cruel without courage; there was not an atom of foresight or of serious intention in the whole bunch of them, and they did not seem aware these things are wanted for the work of the world. To tear treasure out of the bowels of the land was their desire, with no more moral purpose at the back of it than there is in burglars breaking into a safe.”

Strikes me that the qualities the Eldorado Explorers lack are the very ones that lie at the heart of what goes into good business: hardihood, audacity, courage, foresight and serious intention. These five are a handy guide and inspiration for all of us trying to do worthwhile work in the world.

Better a good business than a sordid buccaneer. Every time.

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