Free Coordinates…

For good communication…

Gardening, economics, murder…

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“No matter what you’re talking about – gardening, economics, murder – you’re telling a story. Every sentence should lead to the next sentence. If you say a dull sentence, people have the right to turn off.” Wise words from one of the great storytellers of 20th century affairs, Alistair Cooke, courtesy of John Yorke’s Into the woods: How Stories Work And Why We Tell Them.

Storytelling is sense making. And as Alistair Cooke consistently demonstrated, not least through his 2,869 Letters from America, the best storytelling is both enlightening and enjoyable.

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