Free Coordinates…

For good communication…

Calm clarity…

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Having recently returned from North Wales with another pebble for my collection…

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…I was pleased to see Robert Macfarlane singing the praises of Clarence Ellis’s The Pebbles on the Beach: A Spotter’s Guide. He highlights the book’s “calm clarity… Ellis’s prose is lucid, patient in its explanations, and hospitable to all-comers. He relishes his subject across its aspects: this is an expert talking to amateurs, but also an enthusiast seeking to ignite enthusiasm in others.”

Taking the time to make things clear to all-comers, relishing your subject, not just explaining but sharing your enthusiasm – all fine principles for companies to take to heart when communicating.

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