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Calm clarity…

Having recently returned from North Wales with another pebble for my collection…

…I was pleased to see Robert Macfarlane singing the praises of Clarence Ellis’s The Pebbles on the Beach: A Spotter’s Guide. He highlights the book’s “calm clarity… Ellis’s prose is lucid, patient in its explanations, and hospitable to all-comers. He relishes his subject across its aspects: this is an expert talking to amateurs, but also an enthusiast seeking to ignite enthusiasm in others.”

Taking the time to make things clear to all-comers, relishing your subject, not just explaining but sharing your enthusiasm – all fine principles for companies to take to heart when communicating.