Free Coordinates…

For good communication…

On murky bottoms and clear heads…

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“We should always try to use language to illuminate, reveal and clarify rather than obscure, mislead and conceal…The aim must always be clarity. It’s tempting to feel that if a passage of writing is obscure, it must be very deep. But if the water is murky, the bottom might only be an inch below the surface – you just can’t tell. It’s much better to write in a way that the readers can see all the way down; but that’s not the end of it, because you then have to provide interesting things down there for them to look at. Telling a story involves thinking of some interesting events, putting them in the best order to bring out the connections between them, and telling about them as clearly as we can; and if we get the last part right, we won’t be able to disguise any failure in the first – which is actually the most difficult, and the most important.” Just a drop from the ocean of wise words in Philip Pullman’s brilliant Daemon Voices.

It’s a call for us all to take ownership of our words and strive to be as clear as possible. A call echoed by iA’s Oliver Reichenstein in his blog on tackling the toxic web: “The answer to the passive consumption of trash is the active formulation of questions, the active search for answers and the active work of putting complex knowledge and diffuse feelings into clear words.”

Clear writing takes clear thinking. It’s hard work. But that doesn’t mean it has to be a grind. On the contrary, like all good graft, it can be deeply satisfying. So where to start? Take the time to clear your head. Clear words are sure to follow.

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