Free Coordinates

Hugs with lobby…

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Put my postcode into what3words and out pop these three words: hugs.with.lobby

This poetic threesome rubs shoulders with other equally arresting triumvirates such as manual moon skills, tonic twig town, insist gold level. Although randomly generated, like astrologers’ predictions, they invite you to attach to them much meaning. This is a happy by-product of the core ambition of the business: to create the simplest way to communicate location by giving every 3m x 3m square of the planet its own unique trio of words. So for example, 10 Downing Street has slurs this shark for its three, while the White House has improving enjoy buddy. Read into those what you will.

According to What3Words, 75% of the world’s population has no address, but now we can all let everyone else know where we are no matter where in the world that is. A new take on triangulation employing our eminently lovable language – like all great breakthroughs, it’s both brilliantly simple and simply brilliant.

Applause all round.

 

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