Creatures of emotion and imagination…

What made Winston Churchill a great leader?

In a National Trust feature gently plugging his newly published The Churchill Factor, Boris Johnson cites his hero’s “ability to stick to his guns and to inspire people, and he was brave. He also had a love of language and could explain what was going on in a way that engaged people. We are creatures of emotion and imagination, and language is absolutely vital.”

So if you want to lead, choose your words wisely – and aim them at the heart.