Free Coordinates…

For good communication…

Once more, with feeling…

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The FT’s Michael Skapinker sets out seven lessons in management he has learnt over the last decade. One stands out for me: “Decide what your business stands for and tell everyone until you can no longer stand the sound of your voice. Every business has an ethos: the way it does things, or does things best. You need to decide what yours is, and you need to keep telling people, both inside and outside. Whether they believe you depends on how true it is and how much sense it makes.”

It also depends on how much feeling you put into the way you get it across. Combining truth with emotion is a powerful formula. So yes, never stop saying what you stand for, but make sure you put your heart into.

Once more, with feeling.

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