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A thumbs up from Bill Gates has apparently sent John Brooks’ previously out-of-print Business Adventures into the bestseller lists. “Unlike a lot of today’s business writers, Brooks didn’t boil his work down into pat how-to lessons or simplistic explanations for success,” says Gates. “You won’t find any listicles in his work. Brooks wrote long articles that frame an issue, explore it in depth, introduce a few compelling characters and show how things went for them.”

Business Adventures was first published in 1969. News of its comeback, prompted me to lean across and pick up once more another business classic from the same era: Clarence B Randall’s The Folklore of Management, first published in 1961.

Through the course of his book, Randall explores 16 myths of the world of business. It is full of good insights that stand the test of time, such as this from The Myth of Communications: “The determining factor in effective communication is conviction. The authoritative voice that carries its message straight into the heart of every listener is that of the man who knows exactly what he believes. His utterance simply will not be denied, because it pours straight out from his spirit… No new marvel of technology will ever be able to bestow that quality synthetically upon a banal message from a man who has nothing to say because he believes in nothing.”

Strong stuff; still true.

 

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