Free Coordinates…

For good communication…

Dear Andy…

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How do you brief creative folk? Mick Jagger’s letter to Andy Warhol is a great example:

“Dear Andy,

I’m really pleased you can do the art-work for our new hits album. Here are 2 boxes of material you can use, and the record. In my short sweet experience, the more complicated the format of the album, e.g. more complex than just pages or fold-out, the more fxxxxx up the reproduction and agonising the delays. But, having said that, I leave it in your capable hands to do whatever you want………..and please write back saying how much money you would like.

Doubtless a Mr Al Steckler will contact you in New York, with any further information. He will probably look nervous and say “Hurry up” but take little notice.

Love, Mick Jagger.”

I’m really pleased you can do the work… Here is some background material… I trust you… Do whatever you think best – the perfect brief.

So did Andy do a good job? Well, according to a Rolling Stone readers poll it’s one of the best album covers of all time.

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