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Why add the adjective?…

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In 1956, sci-fi horror doyen Richard Matheson wrote a story he called The Shrinking Man. When Hollywood came to make the movie they couldn’t resist mucking with the title: in 1957 The Incredible Shrinking Man was released. It went on to become a cult classic but Mr Matheson was understandably irked by that extra word: “It’s already pretty incredible that a guy is shrinking!” he said. “Why add the adjective?”

A neat reminder to leave out what you don’t need in. Although, on reflection, you could make a case for keeping that “incredible” in as it adds a certain melodic rhythm to the title.

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